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Career Thoughts

The “Influencer” Entitlement

The issue was brought up when finally a small or start-up business in the hospitality industry in Siargao Philippines posted in Social Media their stand against these entitled social media influencers looking for an x-deal. Banana Beach Club Siargao posted on March 26 of 2019 politely ask to stop sending them exchange deals (business exposure in exchange for free accommodation) that has no value but more of freeloaders hitching the perks from real influencers.

The resort acknowledges the importance of influencers (the real ones) to their business.

“There are real influencers [and] in [that] case, we contact and pay [them], or offer. But look, they’ve never contacted us [because from the] very [beginning], they don’t need us. We need them.”

The post stirs debate in social media and netizens, there’s a side for the influencers and “wanna be’s” versus the resort’s post.

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Photo by Chris Yarzab https://www.flickr.com/photos/chrisyarzab/36628159030

Just a disclaimer, because I know you are probably reading this in my blog site and you might think that I am an influencer or one of the wannabe’s but just to clear things. I am not an influencer nor claiming that either. This blogging thing is just my hobby, my lab rat subject (sometimes), and my outlet as well. More of this on my FAQ page or About Me page. This blog post is my own opinion regarding this matter and I am not leaning to either side.

Where this “Influencer” entitlement came from?

I remember not so long ago that there were videos from real influencers sharing things like how they quit their job and start traveling around the world but are still being paid and sometimes getting perks that no normal corporate slaves can get; that it was a huge leap from their career and as an individual. It’s a very interesting story and very influencing too because as you can see some of the millennials are following the footsteps. It is not harmful to follow it, it’s actually a brave step! However, what the millennial followers forgot or maybe did not notice that not all are lucky. Let’s be real, maybe those real influencers sharing their story were just merely lucky, they took a gamble and bet on their selves. However, not all who did the brave jump will survive and will have the same fate. The followers only see them (the lucky ones) who survive but they did not saw the other people who also do the same leap but failed and now are miserable.

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Photo by OVAN on Pexels.com

The reality is, most of the successful influencers right now are backed with an advertising company because the truth is, as an individual you cannot reach and become an “influencer” overnight by just posting curated Instagram feed with your OOTD pose with filter presets you purchased from other successful influencers. If you are doing that one, you are actually either a working hard freelance influencer or you are just their (real influencers) consumer/customer.

Okay, I mentioned “working hard freelance influencer” what do I mean by that? There’s nothing wrong about working hard but with this age?.. working hard is not enough, you need to be smart also. An “influencer” is a job, it’s not a title you can just grab and pin it to yourself because if you do that, you’re fooling yourself.. it’s like you are saying you are a doctor or an engineer or maybe a celebrity but you don’t even have a degree or intense experience or exposure to the field of work you are claiming. Again, it’s a job because it’s a business, that is under the wing of marketing and advertising. These successful influencers you are following right now are employed by these companies and only a few are the lucky ones who started as a freelance.

The advertising company who hired you for example as one of their influencers will first invest in your personality. They want you to possess these and that attributes, it’s like they are preparing you for a big role in a movie. If they want you to be an influencer of health and when you started you are the unhealthiest person ever, they want you or force you to become the sexiest and healthiest person after a year before they introduce you to the crowd. Though advertising companies will not do this or invest to you anymore (maybe some will still do though) but instead they will add that as their job requirement.

If you notice in Facebook you can see pages sharing good stuff like funny videos or inspirational quotes so people will like and share their page and build an audience and after a while, the page changes its flavor and color and become a supporter for an election candidate for example. That is a technique, by feeding good stuff first to their audience to gain their confidence and trust before applying whatever business they have in mind.

If being an influencer is your dream job now, you need to either apply (but make sure you are qualified) to the advertising company or become a hard working smart freelance social media influencer. Both of which needs time and perseverance before you can claim such title and reap the perks of it. Do not just barge-in and introduce yourself as an influencer when you are just a nobody.. you’ll end up being labeled as “bleggars” some netizen coined this term and it came from the words “beggar” and “blogger/vlogger”.

How the professional influencers do it? (click here)

Categories
Career Thoughts

Innovation: How do we become innovative?

Today, I guess most of the millennials have heard this and some Gen Z as well that we all need to be innovative. Companies want innovation and they are extracting it from their workforce, but what is innovation and why do we need to be innovative? How do we become innovative?

According to Business Dictionary, Innovation is a process of translating an idea or invention into a good service that creates value or for which customers will pay. For business, innovation results when ideas are applied by the company in order to further satisfy the needs and expectations of the customers. In the social context, innovation helps create new methods for alliance creation, joint venturing, flexible work hours, and the creation of buyers’ purchasing power. In my own personal definition, innovation is an idea coupled with a plan and action to improve into a better version of the current situation, service, or item. Innovation is a synonym of improvement, change, and new.

Innovation probably started when the first form of human stop eating raw using mouth like a dog or an animal. During the stone age according to evidence and researchers, the early humans used and controlled fire somewhere between 200,000 and 600,000 years ago.

Why it’s important to innovate?

Innovation disrupts the plateau and pushes us to improve further, you need to be innovative to survive life whether in business or personal. Innovating will give you a competitive advantage against your competitors or peers, take for example Apple Inc. and Samsung, they are both technology and hardware companies but they are offering different ways to their customers and almost every 6 months we heard something new to their products and services. Look at Google versus Yahoo, I remember, before, Yahoo was my favorite search engine but Google innovate in their algorithms, they change the way they search and indexed websites, Google created other products that will help their bread and butter outshine the competitors. Because of innovation, you will reach the top, where opportunities are flowing, a higher return on revenue, progress, and growth is achievable.

7 Ways to Maintain to be an Innovative

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Photo by Saeid Anvar on Pexels.com

Usually being innovative will come to you unexpectedly especially if you’re in a situation that you want to achieve something desperately. But staying consistent on being an “innovative” is kind of difficult. Here’s the list on how to maintain your drive to become innovative.

  1. Audit and maximize your assets – always keep an eye of your assets because these are your tools, your machinery to achieve your plans and ideas. List down your assets and how can it help you, how other assets can help the main goal?
  2. Check your network that can further help – sometimes it’s not always that you’ve got all the tools or assets that you need. You may look for it through your friends or colleagues and ask them if they could help.
  3. Stay hungry to learn – harness your mind always, because innovation means change then expect that there’s always something new. Always look for ways to learn something new because, through it, you are adding new assets after all knowledge is one of the precious assets you could have.
  4. Look at the picture in different perspective –  this is a little difficult and you need to practice this more. Looking things in different view needs to have a calm and open mind. Answers sometimes are encrypted that you need to unveil it, as we all know decrypting is always a challenge but once opened it’s a relief.
  5. Stay to your goal and level-up once reached – focus on your goals, I know you are maybe thinking too advance but slow down and take it one step at a time. If you notice in big companies like Google’s Android, Apple’s OS and hardware they all have “versioning” because improvement is step-by-step.
  6. Optimistic attitude – you may have read the biography or even a short summary of the life of the famous Steve Jobs. Steve Jobs is an entrepreneur, inventor, industrial engineer and famously known as the co-founder of Apple Inc. Jobs sketched new devices that would hold the iPad in a hospital bed. He also despised the oxygen monitor on his finger and suggested ways revise the design for simplicity. [wikipedia] It clearly shows that despite his condition, that he’s terminally ill he still able to see ways to innovate and still positive in life.Scientists work over and over, optimistically testing, making trial and error to their experiments to prove, discover, or create innovative products.
  7. Find inspiration – Drive, and motivation is difficult to achieve if you don’t have inspiration, usually, inspiration came from the problem you’re trying to resolve. Sometimes it’s not always the case that inspiration is easy to find, so try to relax and meditate. Reconnect with your life, go for a vacation, unearth the forgotten hobby, unwind with friends, or even a simple walk.. answers come when your mind is clutter-free and ready to accept ideas to support your project.